Children's Book Marketing Podcast

Hey Reader , Something happened this week that hasn't happened, well, ever... I've had the great pleasure of having the house to myself to do whatever it is that I want or need to do during the day. Can you say MAMA NEEDED A BREAK?!? See, last Saturday, my son flew to Phoenix with his dad to spend two weeks with his grandparents Out West. At first, there was anxiety on my end, and then there was serenity. And now, I'm just working like a madwoman to get things done before he gets back lol....

Hey Reader,So, yesterday with just a few minutes’ notice, I shared that I was going live on YouTube to share my experience launching a children’s book through a crowdfunding campaign. Here’s the recording for that, so check it out and subscribe to Children’s Book Marketing TV on YouTube if impromptu’s like this are helpful for you. And while we’re at it, let’s turn this into a teachable moment about choosing the right platform, ok? See, I used to go live on Instagram, but find that the pace...

Hey Reader, This may sound so random, since it’s Saturday and usually I’m out Momming all day, but today is a little different. I’m going live on YouTube at 12:30 pm EST til 1 pm EST, which is in basically NOW😁 Will you join me so that I’m not out here just talking to myself? Didn’t know that I have a YouTube channel? Well, honestly, that’s because I haven’t given it a ton of attention. But since it’s been 5 years in the making for me to share this level of detail about how my children’s book...

Children's Book Marketing Memo with Micaela S. Benn | Volume #1, Number #7 Hi Reader, Objective feedback isn’t typically what you hear when you ask a friend how to navigate your children’s book business. This is especially true when said friend isn’t part of this literacy promoting, illustration loving, impact making, kid enriching world of being a children's book author. Ask someone who’s not familiar with this space how they'd suggest you improve upon what you're doing to drive more sales...

Children's Book Marketing Memo with Micaela S. Benn | Volume #1, Number #6 Reader, Now there’s busy for the sake of being busy, and there’s busy completing money making activities (MMAs). The first kind of busy can take you in circles as you wander aimlessly from one task to the next without seeing just where any of the effort is taking you. But if you’re anything like me, you don’t have time to waste, so I want to encourage you to avoid that first kind of busy because it’s not the best use...

CHILDREN'S BOOK MARKETING MEMO with Micaela S. Benn | Volume #1, Number #5 Not sure exactly what to say to get more books sold in bulk? Well, Reader, you can find out tonight at 6:30 pm EST inside The Children’s Book Marketing Lab, the Skool group that I've been telling you about since we launched on September 1st. Yes, we are in the third week of the 60-Minute Weekly Bulk Sales Challenge, and this is the last week to get in at the founders’ rate of just $50 per year! Tonight is all about...

CHILDREN'S BOOK MARKETING MEMO with Micaela S. Benn | Volume #1, Number #4 What will you offer bulk buyers? The Weekly 60-Minute Bulk Sales Challenge is in Week 2 and runs on Wednesdays for the next 12-weeks. You're invited, even if you missed last week. Ok, Reader, you can sell books, and you can create offers. You can do one on its own, but when combined, the results are so much more powerful (and profitable). The two are not mutually exclusive; however, because your author brand and...

CHILDREN'S BOOK MARKETING MEMO with Micaela S. Benn | Volume #1, Number #3 A New Challenge Kicked Off This Past Wednesday The Weekly 60-Minute Bulk Sales Challenge started and runs on Wednesdays for the next 12-weeks. You should totally join us for it! If you've ever wondered how to land your first bulk sale, or have had a few of these and want to generate them more often, then you'll need a system. How exactly to create one step-by-step is what's being taught inside the challenge, and you'll...

For the past few weeks, I've dropped hints about something I’ve been building behind the scenes. Now that all that building has advanced, I had to tell you about it because the doors are opening publicly to my email newsletter community. What I've been working on is called the Children’s Book Marketing Lab and over this past weekend, I got really good feedback from the first handful of people who’ve joined. They’re shaping the September calendar to make sure what they need gets included in...