How not to describe your book brand


CHILDREN'S BOOK MARKETING MEMO

with Micaela S. Benn | Volume #1, Number #5

Not sure exactly what to say to get more books sold in bulk?

Well, Reader, you can find out tonight at 6:30 pm EST inside The Children’s Book Marketing Lab, the Skool group that I've been telling you about since we launched on September 1st.

Yes, we are in the third week of the 60-Minute Weekly Bulk Sales Challenge, and this is the last week to get in at the founders’ rate of just $50 per year!

Tonight is all about your brand and how to make it sizzle. See you there? Well, actually, here, inside the Skool GO LIVE feature! Join by clicking the image below and I'll see you over there soon.

Though you're never going to have someone ask, "So, how would you describe your brand?", at least not directly, you may hear the question posed this way:

"So, Reader, what's your children's book about?"

"Why'd you write a children's book, Reader?"

"Tell me, Reader, who's your children's book for?"

And when asked, you'll be tempted to share every hope, dream, and desire that you've ever had for the children's book that you want to get someone interested in. Truth is, what folks really want to know is how your story's concepts, purpose, and themes relate to what matters to them and the group that they support.

Ask me how I know that there's probably a longer and more scattered response waiting for them than there should be? Well, I've asked many children's book authors that want my help with marketing these very questions, and instead of getting straight to the point, I get everything else...

No joke, I usually get something between a full life story and way not enough information to keep me from having to ask 3 follow up questions to get a clear understanding of what I really need to know.

And THIS is what makes me know with about 96% certainty that someone with a budget who's interested in sourcing your books may ask the same thing and get this kind of answer, as well.

Trust me, over the river and through the woods is not where they want to go to get clarity on whether they should work with you.

So, when you join the challenge tonight, you'll learn why it's so hard to get to the point and how to overcome the struggle to describe your brand concisely and intentionally.

Don’t miss your chance to join The Children’s Book Marketing Lab for the lowest price that it’ll ever be. On October 1st, this steal of an investment will still be affordable, but when you realize that you could’ve gotten in for less you might wish you hadn’t waited for so long…

See you on the inside?

Micaela

8735 Dunwoody Place, Suite R, Atlanta, GA 30350
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